編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 4240 | Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case) | Quelch, John A.;Beckham, Heather | Marketing | Marketing Management( 5929 ) |
2 | 9-500-070 | Priceline.com: Name Your Own Price | Dolan, Robert J. | Marketing | Marketing Management( 5929 ) |
3 | 9-505-031 | Nectar: Making Loyalty Pay | Deighton, John | Marketing | Marketing Management( 5929 ) |
4 | 95606 | Why Satisfied Customers Defect | Jones, Thomas O.;Sasser, W. Earl, Jr. | Marketing | Marketing Management( 5929 ) |
5 | R00208 | How to Fight a Price War | Rao, Akshay R.;Bergen, Mark E.;Davis, Scott | Marketing | Marketing Management( 5929 ) |
6 | R0602G | Rediscovering Market Segmentation | Yankelovich, Daniel;Meer, David | Marketing | Marketing Management( 5929 ) |
7 | R0805J | Marketing When Customer Equity Matters | Hanssens, Dominique M.;Thorpe, Daniel;Finkbeiner, Carl | Marketing | Marketing Management( 5929 ) |
8 | 9-714-419 | Trader Joe''s | Ager, David L.;Roberto, Michael A. | Other | Marketing Management( 5929 ) |